Every entrepreneur gets the itch. It may come to you in various places. For some it comes in the morning when you wake up or while you are taking a shower or driving to work, for others ideas come before they fall asleep, in that magic moment just before they drift away. To me, it just happens – everywhere, anytime, unexpectedly. You can’t time the itch, it’s there when you least expect and if your not ready, you’ll miss it like a falling star. it comes when it wants and the only thing you can do is be receptive and prepared – always…
How do you know it has arrived? well it’s an itch so you actually feel it, but unlike a regular itch, this one fills you with a rush of energy – the kind of energy that makes you feel as if you can take on the entire world, single handedly.
Be aware that the rush doesn’t necessarily signify a great idea (although at first you might think so), I had some pretty bad ideas in the presence of the itch one was regarding something we called “Net-dominator” which you would vote for who will be a sort of king or dominator of our internet/website/virtual world. This idea then took a really bad turn (in retrospect) into trying to register a virtual country in the UN (can you believe it? those where the wild dot-com era). Back to the itch, i’m guilty in having that sense of WOOSH (aka the itch) for both of those lame ideas.
I also had some success stories with mr. itch, and let me tell you that it’s a lot more fun. bottom line: if failing is human then itching is devine. Hope you get to feel it too.
Feel free to share your itching with me.